Examining detailed category performance can point the way to eliminating poor performers and improve or introduce other ranges. Changing or modifying customer flow can often help generate additional sales and create extra, valuable selling space. Careful change and expansion planning can make the difference between a smooth, relatively seamless change and a disruptive, costly and drawn out process. Giving your team training support, be it buying, selling, customer service or merchandising and display skills translates to a real and tangible impact on the bottom line, as well as enhancing your business reputation. Being able to tap into and maximise the potential of your business, whilst at the same time, stop doing the things that don't add value, can be hard to do when you're caught up in the day-to-day management. Taking regular time out to look at the business objectively is vital to optimise its potential.